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HITROO

Brand

Brand kit

Our logo, colours and type, and how to use them.

Logo

Always blue and black, on white. Write the name HITROO, in capitals.

Logo

Rings and name together. Use it everywhere.

Mark

The rings alone, for app icons and favicons.

Space and size

Keep the height of the H clear on every side. Never smaller than 20 px tall on screen, or 8 mm in print.

Colours

One blue for trust, with navy and ink. Click a code to copy it.

Cobalt

Primary

RGB 36 81 255

Navy

Logo, deep accents

RGB 10 27 74

Ink

Text

RGB 10 22 51

Mist

Soft backgrounds

RGB 244 246 250

White

Page

RGB 255 255 255

Type

Inter for everything; Newsreader for story moments only.

Aa

Inter

  • Light — headlines
  • Regular — text
  • SemiBold — labels and the logo
Get Inter

Aa

Newsreader

  • Story headlines only
  • Never for body text
Get Newsreader

Please don’t

  • Don’t recolour it

  • Don’t stretch it

  • Don’t rotate it

  • Don’t add effects

  • Don’t place it on dark colours

  • Don’t place it on busy photos

Use our logo only to refer to HITROO, never to suggest we endorse something.

Questions about the brand?

Email info@hitroo.com.

Newsroom